Ace the SORM eStore Exam 2026 – Elevate Your Retail Game Today!

Average order value is the measure of how much money customers spend on each transaction. It’s found by dividing total revenue by the number of orders (AOV = total revenue / number of orders). This metric specifically captures dollars per order, which is why it’s the right choice.

For example, if you earn $50,000 from 1,000 orders, your average order value is $50. The other acronyms don’t directly quantify the dollars spent per order, so they don’t answer this question.